This post focuses on sales ops and how to make sure the data captured in a sales process, right from the lead gen stage, flows efficiently across the various parts of the process. And beyond avoiding data leakage, how capturing as much data early on can helps analytics even if some data pieces can be deemed not relevant initially. In this first post, I take the example of a sales ops process built around 4 services / technologies, I explain the 4 groups of data useful to capture and maintain for KPIs and reporting purposes. The second post will then explain how to put all the pieces altogether.… Read the rest
Photo credit: NASA Goddard Space Flight Center
Can you send me some information please?
This is a standard question I hear a lot when starting an engagement with a prospect. A reasonable question and one which, when we have our happy ears on, could be seen as a positive sign. The syllogism could be “All companies who have signed wanted information at the beginning of a process. He wants information. Therefore he will sign.”
But let’s be honest. This question could also mean other things:
- First option: “Please do go away, I am busy but I am polite so I am pretending to be interested by asking you information”.
It was Monday morning. I had a rather busy weekend, ferrying kids around to all their activities (music, football, squash), managed the rugby tournament of the age section I coach and many other weekend errands. And I was suffering from Monday morning blues. I was taking a new tech company to market so a substantial portion of my time was invested in prospecting. Looking through the list of prospects I engaged with in the past few months, I was annoyed to realise there was a lot of companies we dealt with but didn’t keep in touch with. There wasn’t a marketing automation in place (yet).… Read the rest
Process, process, process… And people, people, people. Is this really what sales is all about? Isn’t there something for the geek amongst us? Well, yes, there is. There are some toys, some sales toys (I know, sorry…). Actually, there are loads and loads of toys! No shortage of new applications targeted at helping sales people. From CRM, big data (yes, in sales too) to predictive analytics and tracking tools, the list is endless. Here is one company that recently caught my attention: SalesPredict. I’ll try to present more companies but I start with this one not only because the technology behind their service is rather cool and similar to technologies I have been selling in the past but also because it helps people in sales.… Read the rest