Photo credit: Tim Green
Joseph Priestley was a theologian, chemist, philosopher, writer (150+ books), in short, a giant, who lived at the end of the 19th Century. Amongst other things he is known for the discovery of oxygen though other scientists have strong claims for this discovery too (like many discoveries at this time). One thing which absolutely blows my mind is the prescience of on of his quote: “The more elaborate our means of communication, the less we communicate”. Absolutely fascinates me as this is such a salient point these days.
Communication is key in sales process. For a business looking at building a value prop specific to a segment, a new country or a specific function (eg: HR, Ops, etc…), there is a need to talk to prospects and existing customers to understand their perspective.… Read the rest