5 tips to get better at cold email

 

I am a fan of Derren Brown. For those not living in the UK, he is a rather good illusionist with a big show on BBC. One of the trick he has is to ask people on stage to think of a piece of music and, when they share it, reveal that it is the same piece he wrote on a paper. A rather baffling trick. And he shared the way he prepares for it . Essentially, he has his crew following this person throughout the day prior to the show and make sure she is exposed to a piece of music of his choosing numerous times.… Read the rest

Empathy: or how to connect with people you communicate with.

Are you cold mailing people? Are you talking to customers on email, face to face or on the phone? Are you actually communicating with your boss, wife, customers? No? Well, you can close this page, this post is not for you. If you are, read on.


 

Good to see you are still here. You must be communicating with people then :). I will make it short. If you are in sales and read some of these posts, you have realised/know/experienced that all conversations should be centred on the problems of the prospect. The problem, how to address it, who is impacted by the problem, etc… should be the lynchpin of all the conversation with a prospect during the sales process.… Read the rest