Are you cold mailing people? Are you talking to customers on email, face to face or on the phone? Are you actually communicating with your boss, wife, customers? No? Well, you can close this page, this post is not for you. If you are, read on.
Good to see you are still here. You must be communicating with people then :). I will make it short. If you are in sales and read some of these posts, you have realised/know/experienced that all conversations should be centred on the problems of the prospect. The problem, how to address it, who is impacted by the problem, etc… should be the lynchpin of all the conversation with a prospect during the sales process.… Read the rest